With Growth Labs I am an Inbound Marketing Consultant. In this role, I write articles on behalf of Growth Labs about content and SaaS marketing and design, as well as complete numerous other tasks related to the marketing efforts of Growth Labs and our clients. Read the full versions of my published articles by clicking the links below:
Content is undoubtedly an integral part of any business marketing strategy– whether what you print in a brochure or post on your company Facebook page. Traditionally, content for marketing purposes was developed from the company’s point of view. The goal was to overpower competitors and stand out in front of potential customers with a writing style of flashy exclamations and exaggerated descriptions. In contrast, a new philosophy is now taking the stage to put the customer’s perspective at the center of content: inbound marketing…
…Rather than using language to stick your product or service in a contact’s face, your inbound content should express expertise, give advice, and speak to customer pain points in order to lead them through these steps and build a strong sense of trust and brand loyalty. This subtle psychology calls for a unique use of linguistic tools to achieve results with the inbound content style.
Thank you pages are the icing on the cake that is your enticing, conversion-boosting offer. Now that your new contact has already provided their information in the form on the landing page, the thank you page is their chance to access their download, eBook, white paper, subscription, or coupon code. All that’s left then is to show them some extra love and encourage them to continue clicking around until they become a customer. While this category of webpage does not require too much when it comes to complex design, a successful thank you page remains clear, concise, and encouraging.
Before entering the field of web design, and marketing, I held several positions in various sectors of the nonprofit world. Although time and technology have progressed rapidly in the past few years, I watched the previous organizations I worked with struggle with how to adopt and best use these new softwares and systems internally, to work more collaboratively.
Project management tools offer great potential for teams within businesses both big and small to work together to accomplish tasks efficiently. Especially when your SaaS business is spread across continents and time zones, staying organized and in sync is crucial to success. By comparing old school versions that were used and are still used and new school tools that are available today, it’s easy to see the ways in which these digital organization systems play a large role in the success of business operations.
With plenty of new marketing tips, tricks, and ideas coming out all the time, email consistently persists as one of the best ways to communicate with your contacts at all stages of the inbound marketing process. The goal of any email is to get the reader to click, whether it’s to download from a landing page, to view a new product, or to RSVP to an upcoming event. Even with an email list that seems to have plateaued, there are still many reasons for these longtime subscribers to jump from their inbox to your website and boost your traffic.
There’s no time like the present to activate your inbound marketing game plan for your SaaS business. Publishing quality content on your blog with SEO strategies in mind is one key way to grow your list of contacts. Yet, the process to produce engaging and shareable articles can be overwhelming when thinking beyond the basics of writing, editing, and pressing the “Publish” button. Use these 10 steps to convert your blog idea from plan to post and accomplish your goal of attracting quality visitors to your site.
The purpose of your content is to attract visitors to your website that will convert as they follow your inbound marketing strategy. However, the leap from search engine result visitor to loyal, paying customer is no small jump. While you may view your blog or other written sections of your website as simply a means to the end of new profits and sales statistics, the creative content that you compose is what will engage those visitors, spark their interest, and keep them clicking all the way to your payment page.
As a thriving SaaS company, you’ve likely heard that a proactive way to attract visitors to your site is through the creation of a blog. However, having a blog as a main page on your site and a main part of your online marketing strategy requires constant maintenance. With the dozens of other tasks on your plate, writing even weekly or bi-weekly blog posts may feel like a daunting task that’s all set to get pushed onto the backburner. All it takes though is a little inspiration about blog posts beyond your basic service pitch to make your SaaS blog the creative centerpiece of your inbound marketing strategy.
SaaS companies face a difficult task: marketing an intangible product to customers who can only access the service on-screen. While you might be jazzed up about your SaaS software after months (or years) of development and can’t wait to share all of its amazing features with the world, take a moment to reconsider your marketing plan from the perspective of your customer. Viable customer engagement is a key component to the sales growth and profit margins you’ve been dreaming about. By using an effective SaaS inbound marketing strategy that prioritizes people over product, you’ll increase your marketing ROI by attracting customers that will stick with your software for the long-term. Practice the ABCs of SaaS marketing to increase customer engagement for your inbound strategy.